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Cupcake royalty arrives in Geneva at delicious, delightful……Royaume Melazic

The “kingdom” welcomed gourmands for the first time in Geneva on 20th September. 

Don’t you love turning the corner on a tried-and-true path only to lock eyes on something refreshingly new and unexpected. Happened to me last week as I zigzagged through town and came upon the bright and cheery shopfront window of Royaume Melazic (the Kingdom of Melazic).

melazic shop

The enticing shopfront windows hint of the fantasy and fun within.

Opened only a month ago, this outlet is a sister to the flagship store that’s been a hit with cupcake lovers and baking afficionados in Lausanne since 2013. With this bright, expansive new property at 5, Place de Grenus — a beautifully renovated former dentists’ office a few steps from Manor — Melazic co-owners (and sisters) Mélanie and Soizic Romero hope to gain loyal subjects among the ‘sweet tooths’ of the Genevois. I doubt they’ll have much of a fight on their hands.

Dinosaurs are for adults, too!
royaume melazic shop

The cupcake and cookie counter: impossible to resist even if it weren’t by the front door. 

No indeed, winning over fans should be a breeze, and this is from someone who has never been much of a cupcake lover…a bit too sweet and cloying for me. But this wholegrain muffin lover has been won over by one bite from a special edition chocolate-and-peanut butter cupcake that was airy as a cloud and delicately flavoured, with no oily or sugary residue.

In the interests of consumerism, I also tested one of their signature biscuits: crisp shortbread with a slightly lemony flavour and not-overly-sweet icing proved that even dinosaur-shaped biscuits adorned with green icing can be hits with adults, too.

royaume melazic

Farcas Voichi (wo)mans the cupcake counter where cookies in adorable shapes (pineapples, dinosaurs, cupcakes…) are also sold. Themed cakes can be ordered in person or online.

Melazic’s cupcakes are baked fresh daily in the on-site kitchen and offered in six classic flavours along with two new novelty flavours per week.

If letting someone else do the baking is your cup of tea (as it is mine) then ordering online or stopping by the shop is the way to go.

Everything for the amateur baker

A wide selection of food products, including edible colouring, are available for home baking. 

For those who prefer to make their own cupcakes, cookies and cakes, Melazic offers a wide range of baking supplies and utensils (colored icing sugar paste, edible food dyes, and edible cake decorations, etc)  that I’ve not seen offered with so much variety and abundance elsewhere.

If a lack of finesse in the kitchen holds you back, the solution lies in one of many workshops (cupcakes, cakes, working with icing sugar paste, macarons, cake pops…) Melazic offers for adults and for children in their Lausanne and Geneva locations (there are still a few places left for children’s Halloween-themed workshops in Geneva on Thursday, 25 October). Of course, Melazic’s kitchen offers the ideal setting for a little girl’s…oops, a little princess’s birthday party, too.

There’s more to this kingdom than cupcakes

The roomy shop interior with a striking mauve wall offers tableware in plastic and paper for parties and picnics, special occasion decorations, greeting cards, prince- and princess-themed t-shirts as well as lots of items for gift-giving.

Beyond sweets and baking materials, this cheery kingdom also offers party decorations and tableware, cheery and cheeky greeting cards, and children’s t-shirts, baby bodysuits, mugs and tote bags devoted to Melazic’s signature theme: the perks of being a Princess…or Prince Charming.

Sisters and co-owners Mélanie and Soizic Romero, after whom the business is named. They financed their Geneva outlet through crowdfunding: the requested Sfr50,000 was met and topped by Sfr15,000, testament to their customers’ loyalty and enthusiasm. Photo courtesy of Royaume Melazic.

According to Melazic lore, as a child Mélanie believed she had magic powers and sister Soizic would wear only purple dresses: years later they set out to create a fairy world for present-day princes and princesses filled with delectable things to eat, create, and wear.

With sweetness, sequins, a sprinkling of magic and lots of smarts, they’ve concocted a colorful and tasty universe where adults can indulge their childhood fantasies almost as much as their little ones can. 

 

Cheery tableware suitable for little princesses (and prince charmings, too).

 

 

 

Royaume Melazic
5, Place de Grenus
1201 Geneva
Mon-Fri: 10h30-19h
Sat: 09h30-18h
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8 Comments

  1. Andrea says

    Visiting their lovely shop would make me feel like a kid again. Very true… dinosaurs are not just for kids. Neither are cupcakes!

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    • So true! It’s such a sweet environment even if we don’t choose to indulge in a cupcake or cookie! But it’s even sweeter if you do 🙂

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  2. missgrimaud says

    I love the decor – the pink walls around the old stone doorway stones! I think I’d go pretty nuts here…

    Like

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