Award-winning Swiss designer Ly-Ling Vilaysane established her fashion brand “aéthérée” in 2006. At her St Gallen atelier she creates timeless, modern clothes for everyday wear with an emphasis on quality materials and attention to detail. In this Q&A interview she shares with us what’s important to her in life. Ly-Ling, please describe your path to becoming a fashion designer. I wanted to become a fashion designer since I was 7 years old. It always fascinated me how thoughts can be made tangible. You have an idea and suddenly you hold the idea in your hands and then you can wear it and make people happy. After graduation I wasn’t sure if I should study architecture, but then I chose fashion and don’t regret it for a second. Being a fashion designer means being free. I’m free to express myself through my work. I’m allowed to do what I like every day and I can choose who I want to work with. In addition, I can express my personal development through my clothes.
One reason I enjoy going to events like the recent Swiss Fashion Point is to discover the work of up-and-coming Swiss designers, but equally it’s to reconnect with my favourite and already established fashion brands to find out what they’ve been getting up to.