One reason I enjoy going to events like the recent Swiss Fashion Point is to discover the work of up-and-coming Swiss designers, but equally it’s to reconnect with my favourite and already established fashion brands to find out what they’ve been getting up to.
Some shopowners sell to make a living. Others care about their merchandise but keep the relationship strictly professional. Then there are those who embrace the individuality and provenance of each article as if it were a child, valuing its uniqueness while creating a harmony in the family of merchandise as a whole. “There isn’t one thing here I don’t love. I can only sell what I love.” It’s obvious that Isabelle Giovenni is just such a proprietor as she introduces me to each of the product lines at her boutique Capricieuse, which opened its doors on 11 April in a luminous corner property at the intersection of rue des Eaux-Vives and rue des Vollandes in the Eaux-Vives neighborhood of Geneva.